2020 Marketing Projections: What You Need To Know Now To Be Competitive

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          To succeed this year, use these 2020 Marketing Projections.

          These forecasts are based on the major 2019 disruptions to the marketing playing field.

          3 key factors changed marketing in 2019:

          • Seismic Marketing Shift resulting from the convergence of voice-first, marketing AI and content saturation.
          • RIP Customer Journey for both consumer and business purchasing reflecting the change in customer behavior.
          • Uncertain Global Economic Environment causing businesses to reduce investment and look for internal efficiencies.

          Together the marketing implications of these changes lay the foundation for your 2020 plans and beyond.

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          Tags: Amazon, Andy Crestodina, Branding, Chris Penn, Dennis Shaio, Gartner, Joey Coleman, Mark W. Schaefer, McKinsey, PwC, Search, Social Media, Trust Insights

          5 Core Content Types You Need To Support Your Marketing

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                  The 5 Core Content Types are at the heart of a balanced content marketing offering.

                  This includes all of the content, information and data across your business.

                  It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”

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                  Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing

                  Seismic Shift Marketing: What You Need To Do Now

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                          Seismic Shift MarketingWill your marketing continue to break through and get found by your target audience?

                          Probably not!

                          Why?
                          Because we’re in the midst of a seismic marketing shift.

                          Continue reading

                          Tags: Amazon, B2B, B2C, Chris Penn, Rand Fishkin, Social Media, Talkwalker, Voice-First

                          Thanksgiving: The Most Awesome Holiday Content Marketing Campaign You Need To See

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                                  Holiday Content Marketing CampaignDid you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?

                                  Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading

                                  Tags: Abraham Lincoln, George Washington, Holiday Content Marketing, Pilgrims, Sarah Josepha Hale, Thanksgiving

                                  The New B2B Purchase Process: What You Need To Know Now [Research]

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                                          New B2B Purchase ProcessDoes your marketing support the full B2B Purchase Process? 

                                          Or, does most of your budget focus only on raising awareness and attracting leads?

                                          Or, do you lose control of prospects once Sales gets involved?

                                          Regardless of how you answered these questions, you’re not alone. Continue reading

                                          Tags: Content Marketing Institute, edelman, Gartner Resarch, LinkedIn, Robert Rose

                                          Blogging Media: How To Make Your Marketing Succeed [Research]

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                                                  Blogging Media: How To Make Your Marketing SucceedIs blogging media part of your overall marketing strategy?

                                                  Or do you think blogs are “old school”?

                                                  Does your blog exist on content scraps that some senior executive once wanted?

                                                  Let’s face reality:
                                                  Once the darling of digital marketing, blogging media has lost its sex appeal!

                                                  Continue reading

                                                  Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin

                                                  How To Build Share of Audience Attention To Improve Your Marketing Results

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                                                          Share of Audience Attention or SOAAHave your content marketing, communications and social media results eroded?

                                                          Do you spend more on these marketing tactics than you did last year?

                                                          With seismic marketing shift, more and more marketers face this double whammy.

                                                          Continue reading

                                                          Tags: Al Ries, Andrew Davis, Attention, Connected Content, Jack Trout, Joe Pulizzi, Microsoft Research, seismic marketing shift, SOAA

                                                          How To Use Consistent Content To Attract Attention And Hook Your Audience

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                                                                  How To Use Consistent Content To Attract AttentionDo you provide regular servings of consistent content? 

                                                                  Think: Meal kits like Blue Apron for content.

                                                                  Like meal kits that do the shopping and chopping, this content saves you creation time.

                                                                  Why? Continue reading

                                                                  Tags: Amy Landino, Ann Handley, Charles Duhigg, Chris Penn, consistent content, Douglas Burdett, Henneke, Mark Schaefer, Nir Eyal, Tamsen Webster